Apple's introduction of the iPad creates instant competition between them and Amazon in the e-reader market. This now solidifies a 3-way battle between 3 titans in the technology industry: Google, Apple, and Amazon.
Google vs. Amazon: in Cloud Computing; Google Apps, App Engine, etc. vs. Amazon Web Services (EC2 computing cloud, S3 storage) and more
Google vs. Apple: in mobile, Android OS vs. the iPhone
Apple vs. Amazon: in the Kindle/e-reader market vs. the tablet device, as well as digital media with digital books, on-line music and video streaming/downloads
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